Redken shades eq rose gold formula

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Greige is a combination of beige and grey tones, creating a balance of blondes tones with a smoky finish. With the help of Shades EQ Bonder Inside’s all-in-one bond and tone technology, you can help your clients achieve an Insta-worthy glossy finish by reducing hair alkalinity. Healthy hair remains a #1 Priority for clients across the board who come in for a colour treatment – especially blonde clients. Move over icy and cold, it’s time for a new Shades EQ Bonder Inside Ash Gold.

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Searches for ‘Ash Gold’ on Google have risen by +45% in the last 12 months with clients looking to embrace golden tones to enhance their balayage blends for long-lasting Greige tones. Over the past year, there has been a shift in client demand for icy, ultra-cool blonde tones to balanced, luminous and natural finishes.

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Here, the Redken team explain how to achieve the perfect ‘Greige’ hair colour. Blonde hair trends are shifting and it’s time for you to tackle them.

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